Overcoming Objections in Network Marketing

You've just joined a great network marketing opportunity but you can't seem to get started because all you can think about is what kind of questions people will ask you.

This is a common problem for new network marketers, and in fact for many new salespeople. They focus on, and even expect, the negative rather than the positive, and will use the 'objection' as the reason why they weren't able to make a sale.

Here are a few ways to build your confidence in overcoming objections:

  1. Prepare yourself. Be professional. Understand your products or services so that when someone raises an objection related to the product, you can answer truthfully. Be positive about your product. People are generally intuitive buyers. If they like you, and believe that you know what you're talking about, you're likely to encounter less objections.

  2. Treat objections positively. Sometimes your prospect genuinely wants a reason to buy, or to join your network marketing team, but wants answers to some very real questions first. Did you join your network marketing business without asking any questions?

  3. Anticipate objections. If you anticipate the kinds of questions you're likely to be faced with, and prepare thoroughly, your answers will be more natural and won't come across as being scripted. You could even build them into your presentation.

  4. Treat your prospect like a person and not a number. If you come across as a pushy salesperson you'd better be good at overcoming objections, because you're likely to receive lots! Talk to your prospect with genuine interest, and listen to the answers. Engage with that person to discover how your product or service can be of benefit to them, and discuss the benefits.

  5. Third Party Credibility. If you have some, show your prospect some comparison data or third party recognition for your product. People can be wary of network marketing, but are less likely to offer objections if you can show credibility.

  6. Justify the objection. If the objection is a good one, tell them so. If others have also felt this way, tell them so. If you firstly justify their concern, then go on to answer the objection positively, you are showing them that they have no need for concern, but that others have felt that way initially.

  7. Pre-empt. By pre-empting, you are handling the objection before it is raised. There are many ways you can begin your pre-empt. You could start by saying 'A question I'm often asked is ...', or 'you might be thinking that ...'

  8. Ask for objections. If you're really feeling confident, why not ask your prospect if they have any questions? If you have prepared well, you'll come to love this, as the type of questions give you an insight into your client's mind. Validate the objection, talk it through to depersonalise it, and deal with it professionally.
Above all, be calm. Treat your prospect with empathy rather than condescension. Write down their objections as they're being raised, and work through them. Be factual. Show your prospect that you have respect for their concerns, and you're well on your way to making a success of your new network marketing business.

After all, it would be a little unnerving if someone bought your product or service without raising any objections at all wouldn't it?


Guide to Savings with Telecom Plus - Gas & Electricity

As the cost of energy rises, more and more people are becoming conscious of their utility bills, and look to ways of reducing both costs and energy consumption in the home.

Energy saving tips include: turning off unnecessary lights and electrical goods such as computers & other office equipment; cutting down on the amount of time spent in the shower and regulating the heating in winter.

Other ways of reducing energy consumption is to make sure that your home is properly insulated, windows are upgraded or properly sealed, doors are weather-sealed, boilers are checked, the use of energy-saving lightbulbs etc. etc. and there are many savings guides available for those who wish to learn more about how to make their home more energy-efficient.

One such guide can be found at http://www.energysavingtrust.org.uk/ - this non-profit organisation gives advice, not only on energy-saving tips, but also on the availability of grants.

There are also a number of comparison websites that allow people to use as a guide to saving by comparing the cost of their gas & electricity and, if they choose, to change suppliers. However, since prices the the UK change often, and since there are lots of different types of offers to choose from, this can be a little confusing. The company supplying the cheapest gas or electricity today, may be the most expensive in 6 months time. Also, not all suppliers are necessarily listed on these sites so the comparison may not be fully comprehensive (Staywarm for example is not listed), but they can be an easy option for people wishing to change suppliers on an ongoing regular basis, and some people are fervent believers in changing suppliers regularly to obtain the best deal for them.

Anyone considering changing tariff should check to make sure that they are not already contracted to a specific term with their present supplier, since cancellation charges may be imposed.

Telecom Plus Plc, trading as the Utility Warehouse, offer a Triple Value Guarantee which, when compared with like-for-like standard domestic usage profiles over a year for low, medium and high users on a direct debit tariff, guarantees to be cheaper than British Gas; guarantees that electricity prices will always be cheaper than the prices charged by the regional electricity supplier for the area where you live, and that prices will always remain competitive compared with the cheapest standard tariffs available from the 'Big 6' suppliers. With no minimum contract, and all charges detailed on one bill, switching to Telecom Plus could be a risk-free guide to savings option for many people.


Is Network Marketing a Ponzi Scheme?

The Telegraph Digital Headlines dated 20.7.09 tell us all that "Celebrities lose out in 'British Bernie Madoff Ponzi fraud."

It reports that more than 600 people have lost, in some cases, a huge amount of money in an alleged scam by British Consulting International (BCI), including a household name 1960's pop star and other well-known figures.

They say that "The fraudsters behind the conspiracy are said to have used their business connections to target wealthy names in the sports, music and finance industries, although people with modest incomes have also lost out. Like Madoff, the conmen "befriended and groomed" their victims, many of whom recommend friends and family join the scheme."

So how is it that people can be taken in by such schemes? Why is it that people are so gullible when faced with a seeming 'get rich quick' proposal? Is it greed, or are the Bernie Madoff's (who was recently jailed for 150 years for orchestrating a £39.5bn fraud) so clever that they can weave a tale that will fool most people?

To the Network Marketer, the hallmarks of a scam are all too apparent. For instance, in this recent alleged Ponzi fraud, the Telegraph reports that "According to police, BCI and connected companies offered returns of between six and 13 per cent a month, claiming that the tempting dividends were generated by lending money to struggling firms who were willing to pay high rates of interest. In reality the monthly payouts were funded by the original investments. The con men used the rest of the capital to fund lavish purchases including a fleet of luxury cars, it is alleged."

Network marketing simply doesn't work this way. Whoever heard of your Avon or Kleeneze rep, your Betterware distributor or your Telecom Plus distributor contacting you to ask for huge sums of money?

Ponzi frauds, like Pyramid schemes, are generally asking you for money. Network marketing is offering you goods or services. What's more, to join a network marketing scheme as a distributor will generally cost you less than £200 and even this is refundable with some companies.

In the current economic climate, with companies asking staff to take wage cuts, sabbaticals or part time instead of full time work, NOW is a great time to consider starting your own home based business in network marketing. It's a way to protect yourself against the changes in the economic marketplace, and it's a way to build yourself a residual income that you will receive For the rest of your life! Plus, it is NOT a Ponzi scheme, and it's NOT a Pyramid scheme.

No, it doesn't promise 'get rich quick' and, yes, you will need invest some time and effort. In fact, to go one further, you may need to invest some time in Yourself. In other words you might have to be open to change, and be open to learn, and to set your own goals. But then, the people who promise get rich quick may, Like Madoff, find themselves to have bitten off more than they can chew.

In sum, network marketing may well make you rich, but it won't come about by conning your friends, family and colleagues!


Why using Blog Directories & Carnivals can help the Home Based Business

You've chosen a home based business and you're confident that people will want to buy your fantastic product or service, or join you in your opportunity. You've created a great website and a blog that you update regularly.

But now you need to generate visitors. So how do you go about it?

There are many good ways to generate Free leads for your home based business, and one of these is to send a steady stream of people to your blog and, by posting good quality content, showing them that you are a genuine person offering a genuine product or opportunity.

Many people use the obvious routes ie. using links to their blog in e-mails, forum posts, social network sites such as twitter & facebook, article resource boxes etc etc, but miss out on the golden opportunity presented by using Blog Directories and Carnivals.

So what are they? And how can they help generate leads for your home based business?

Firstly, a Blog Directory is similar to a telephone directory. You add your Blog URL and a few lines of information and, hey presto, your blog is listed. What's more, you don't have to restrict yourself to only one directory. Type 'blog directories' into the search engine, decide which ones are best suited to your home based business, and add your details. There may be a small fee for some of the directories, but most of them are free to list.

A Blog Carnival works in a slightly different way. A Blog Carnival is a particular kind of blog community where there are many kinds of blogs containing articles on many kinds of topics. They typically collect links for individual posts on particular subjects and publish them in Editions in a similar manner to how a magazine might publish articles on specific topics. This is especially good for generating targeted readers to your blog, as they will only click the link if the topic is of interest to them. In addition, because blog carnivals post regular editions, your readers may revisit your site every time you post a blog if you're giving good advice.

By constantly updating your site, and creating a stream of incoming visitors, your blog has a better chance of being noticed by the search engines, further increasing your opportunities to generate leads to your blog and, therefore, your home based business.

Click on the links on our blog to see a few of the blog directories and carnivals, and happy blogging!


phone fear and the home based business

Fear of picking up the telephone and speaking to people is, for some, a very real phobia. So much so that the very thought of picking up a ringing phone can set off an anxiety attack, palpitations, feelings of dread and nausea etc. For this extreme phone fear there are a range of treatments available, including hypnotherapy, that can help.
If this is you, and you feel alone, don't! You only have to type the phrase 'phone fear' into google to see that there are many, many sufferers.
But for the home based business entrepreneur, fear of the phone is something that you will need to master if you want to make a success of your business because, unfortunately, few businesses will survive without telephone contact.
Even successful sales people experience periods of phone fear. Times when it's easy to find 'other' jobs that need doing first in order to avoid picking up the phone. Filing every piece of paper on the desk, making a few lists, doing the washing/ironing/cleaning .. sound familiar? So how can we overcome these fears?
One of the first steps to overcoming phone fear is to understand exactly what it is that we are afraid of. Is it fear of rejection? fear of appearing pushy? fear of not knowing what to say and becoming tongue-tied and stammering? fear of someone asking us a question that we don't know the answer to? A feeling that the person on the other end just won't be interested? It may be one, or all of these, but it's important to understand your fear in order to take steps to overcome it.
Many years ago I had a bad stammer which became worse the more I couldn't say particular words. For me, help came in the form of a group of friends who made a game out of my stammering, each trying to guess what I was trying to say as I got more and more embarrassed. At first, I thought they were laughing at me and making fun of me, but I soon realised that they too were a little embarrassed by my discomfort and were trying to help. Over time, I learnt to laugh with them when they played the game, and the laugh brought about a release of tension that enabled me to speak properly. As I became more and more relaxed in the company of other people and more confident about myself, the stammer disappeared, but I never forgot the unconscious kindness of that group of friends.
To become a success in your home based business, you have to generate a confidence to others because, after all, you are trying to convince them to join your business or buy your product. If phone fear is stopping you from doing this, take some steps to enable you to relax and feel comfortable with the telephone.
Ask someone to help you. Prepare two or three 'opening' sentences - you will rarely need more than these - and perfect them so that you say them naturally. Try not to give your prospect the opportunity to say 'no' with a poor opening like "I wondered if you'd had a chance to look at the dvd I sent you?" - far better to say something like "I'm ringing as promised to find out what parts of the dvd you liked best." Ask your friend to be your prospect and respond to you. Role play can seem very daunting at first, but if you turn it into a silly game, it will soon have you laughing at yourself until, ultimately, you will feel more comfortable.
Take this one step further from the introductions, and practice some follow-on conversations. Jot down some scripts of questions and answers with your friend and go through them until you have the answers off-pat. If you need to keep your 'scripts' by your side for the 'real' phone calls, by all means do so, but try to make yourself sound natural - it's so much better for rapport-building than sounding as if you're reading from something. Also, ask your current clients what they've found best about your products. Knowing what works helps you to feel confident when talking to others.
Next. Allocate yourself a specific time frame - say a half-hour slot - and have a go. Try rating each conversation on a scale of 1-10 where 1 is a prospect slamming the phone down on you, and 10 is a sale. Treat it like a game and you will be less likely to be overcome by fear. You'll probably find that most scores will hover somewhere in the middle, initially at least, until you become more relaxed, more knowledgeable, and therefore more enthusiastic on the phone. Practice this again and again, and your home based business is well on the way to success.
Finally, learn to Listen. Try to develop the mindset that you don't have to chase the sale on every single call. Build a rapport with your prospect so that you can genuinely help them with your product or service. Be honest if it's not the right product for them. Many times I've given people advice that at first seems detrimental to my own business, but my honesty has led to 'word of mouth' referrals and repeat business.
Above all, the telephone is not your enemy. You are! If you want your home based business to be a success, you will need to understand this and overcome it but, in the process of learning how to overcome your phone fear, you may just realise a new found self-confidence that you didn't know you had!


Network Marketing Online

The internet has added a new dimension to network marketing. It's another tool that can be used to generate leads for your new network marketing business and can be used as an add-on to your offline marketing, or as a major part of your business, and one that is well worth mastering. Here are a few suggestions to get you started:

1. Decide your level of online activity. Do you simply want to use the internet as a means of communication by e-mail, or do you want a full-blown online presence to generate leads into your network marketing business?

To build a successful presence takes time and effort and in many cases a big learning curve. It's a good idea to surf around some of the networking sites to get an idea of the kind of activity being followed by others. Check out their websites and decide which ones you find the most appealing.

2. Create a website. This can be a full-blown website or a lead generation page with back-up autoresponder, but you're going to need somewhere for people to visit.

3. Create a blog. Somewhere where you can talk about your product and ideas. Somewhere for people to visit to find out more about you the person, and whether you're the kind of person they would like to do business with. Your blog could be your website if you prefer, with links to your products, services and network marketing opportunity.

4. Join network marketing groups. These are another way to gain contacts. All network marketing forums will allow you to create a profile that will generally appear on all your posts. Give good value and advice and people will look at your profile. Forums are also a great way of seeking advice from other network marketers. Never be afraid to learn from other peoples' mistakes. However, if there's very little activity on the forum, move to another one.

5. Use social networks to promote yourself. Twitter, Facebook, Digg ... there are lots of social networks. Again, create your website link within your profile.

6. Write articles and press releases. This takes a little practice, but can be a very effective way of getting your website noticed by Google, Yahoo, MSN and other search engines. Don't ignore the power of generic (free) search engine listings.

7. Advertise. This can cover anything from posting free ads on the many classified ads sites and directories to creating a PPC, or Pay Per Click, campaign with Google. These are the 'sponsored' ads that you see down the right hand side of the search results pages and can be a hugely effective way to drive leads to your site. But beware, they can also be ineffective and costly and need some thought and planning before committing to a big budget spend; particularly if you are new to network marketing.

Whatever your level of online activity, be prepared to invest some time. Online network marketing can become very very addictive!

Network Marketing Offline

In today's high tech world, the internet has given every network marketing business a boost by enabling online marketing. So much so that traditional offline marketing sometimes gets forgotten by new home based entrepreneurs; particularly if they're a little shy or unsure of how they will cope with meeting and talking to new people about their business opportunity or product.

But offline marketing still has much to offer the network marketer; after all, networking is vital to any business because, without customers, there is no business. Here are a few ways to start with offline marketing.

1. Start with people you know. You will feel more comfortable with friends, family and colleagues. Mention your new business in conversation and check their reaction. Be sure not to be a bore. Creating interest is much harder to master than blurting out everything you know about your new business, but you must be ready for the fact that not everybody is going to be as enthusiastic as you, and not everybody is going to be interested. You'll simply turn them off if, every time you meet them, you're harping on about your opportunity. Learn how to LISTEN with your eyes as well as your ears. Watch their reaction and be prepared to let it drop.

In fact, if you're nervous and you've just started your network marketing business, why not tell them this and ask them if they've got a few minutes to listen to you and critique how you're presenting your opportunity. Even if you don't make a sale, you'll have had some valuable practice sessions!

2. Attend events. Your network marketing company should offer all kinds of events, from training days to seminars and conferences. Attend as many as you need in order to feel comfortable with your product or service, and draw from the inspiration and experience of other network marketers who have been in the business for longer than you. Don't assume that, just because someone seems successful and has reached a high level, they won't be interested in a new marketer. On the contrary, successfull network marketers have reached that level because they're good with people and generally because they have a genuine desire to help others achieve what they've achieved.

Once you're comfortable with company events, you could move on to trade shows, networking lunches, chamber of commerce etc.

Learn how to promote yourself at these events. Make sure you have business cards to hand out and, above all, make sure that you take details of people who have expressed an interest so that you can follow them up.

Make sure you do follow up when you say you will. This is imperative, and picking up the phone is probably one of the hardest things to do for a new network marketer, but you'll have to learn to overcome your phone fear if you are going to have a successful network marketing business.

3. Create opportunities. There are many ways to do this. Some people are comfortable with the '3 ft rule' and can hand out a business card to anyone within 3ft of them, others prefer to put cards in windows or an ad in the local newspaper.

Why not spend an extra minute with the door-to-door or telephone salesman and pitch your own opportunity right back at them. (Give this a try next time someone knocks on your door - it's huge fun). They have, after all, just invaded your privacy uninvited, so why not? They are sales people and, who knows, they may not be making much in their present job, or hate having to work in an office if they're telephone sales.

How about holding your own network marketing event at home, or setting up your own network marketing group?

Send out letters to local households, postcards, flyers. If you're comfortable, offer to give a presentation to your local community groups about how to start and run a home based network marketing business, and the difference it has made to your life. Don't assume that retired schoolteachers, home based mums or junior football coaches won't be interested in changing their lives. After all, ask yourself why you started your network marketing business.

Finally. Enjoy your business. Nothing is more infectious that talking to someone who enjoys what they do. Someone who looks confident and secure. You are unlikely to do well in network marketing if you present yourself as pushy, ill informed and needy. Be well prepared and invest some time in your own training and knowledge of the business and you're well on the way to a successful network marketing future.


Telecom Plus Internet Phone Line

What is the Telecom Plus Internet Phone Line ?

Basically, it's an extra phone line, but it has two important differences:

Firstly, it costs just £2 line rental per month (that's currently over 80% cheaper than an extra line from BT) and:

Secondly, the phone number on this line is completely portable, and can be used for making and receiving calls anywhere in the world!

It costs nothing to receive a call, and any calls you make are charged on the normal Telecom Plus Home Phone/BoadCall (including "free global calls") or Office Phone tarrifs. All that's needed to benefit from the service is a broadband connection - which doesn't even need to be supplied by Telecom Plus.

How does it work? - simple. There's no engineer visit involved, no software to install (so it's not like SKYPE, no headset to wear and no extra hassle. Just a little adaptor that you plug into your broadband router (and it must be a router), and you're away!

You plug the phone into the adaptor; the adaptor into the router; the router into the broadband socket. And that's it !

There's an initial one-off connection charge of £50 whether the customer chooses one line or two. Therefore it's much cheaper to install than a new standard phone line.

Who will benefit? (perhaps the question should be who won't benefit?)
  • Families with teenage children wanting to use the phone at the same time;

  • People working from home & would like a separate line for business calls;

  • People who want to keep a dedicated line for elderly relatives or children for emergency calls;

  • Anyone involved in a local group or club which means lots of time on the phone;

  • A sole trader who wants to ensure availability when they're on another phone;

  • A business person who wants to be able to answer the 'office' phone from home out of office hours;

  • A partnership where both partners want to use the phone at the same time;

  • A small business that is growing & needs more phones, but without high BT charges;

  • People with an overseas home who would like friends to be able to call on a UK number - at UK rates - wherever they are;

  • Anyone who would like to benefit from "Free Global Calls" while they are abroad. Just imagine - free calls to any number in the UK from anywhere in the World! And any calls which aren't included (like calls to mobiles) are charged at the normal low UK Home Phone, BroadCall or Office Phone rates;

  • Businesses with lots of home workers; each home worker can have their own 'office' number at home;

  • Each home worker can have the same area code as the main office, even if they're based in different areas or working overseas or on holiday;

  • All calls are charged and detailed on the business's monthly bill - no expense claims or paperwork to deal with;

  • Business people who spend time based in different locations, but want clients to be able to contact them on the same number, not a mobile, wherever they are;

  • Business people who want or need to go abroad for a while, and doesn't want clients to know they are out of the country - or to have to pay international rates to speak to them.

  • Sole traders who need to exhibit at conferences or exhibitions but still need to have their office phone number with them;

These are just a few examples of the uses of an internet phone line. Because the internet phone line uses the internet to carry the calls, it can be used anywhere there is a fixed broadband connection point - including many hotel rooms and holiday homes abroad.


Work from Home - Do you have what it takes?

Ask most office-bound people if they would like to do their work from home and they will jump at the chance.

No more commuting in rush hour traffic. No more being told what to do and when to do it. No more inter-office politics or bickering. It sounds like heaven!

But those who have the opportunity to work from home would tell you that it's not just a case of taking home the files or uploading your work onto the company's server, it can involve a change of lifestyle.

For instance, have a good look around your home. Is there a space that you can convert into your 'office' space? Do you have the necessary equipment? We take our offices very much for granted with computers, photocopiers, fax machine, printers, filing cabinets, storage etc. If not, you will need to make sure that you have the space for everything you need to work from home effectively.

And, just because you're working from home, it doesn't mean that there will be less work. So, one of the most important changes that you will face is that you will have to learn how to discipline yourself in an environment that is normally your place of relaxation and family.

The idea of rolling out of bed and strolling to your 'work' for a couple of hours may sound appealing but sitting at your desk in pyjamas, shorts & t-shirt or scruffy jeans without bothering to shower, shave or do your hair will quickly alienate you mentally from your professional colleagues. In order to make a success out of working from home, you will need to create an office space in your mind as well as your home.

Of course, there are advantages other than the lack of commuting. Who amongst us don't like to turn the telly on for that special tennis match, or a special football game, Ashes tour, even the odd afternoon soap, but don't normally get the chance when we're at the office. To work from home means that the temptation to leave the desk for a couple of hours to watch that programme, or have an extended lunch, perhaps take the kids out swimming, all have to be overcome if we are going to get our work done.

Let's face it, there are dozens of things that take up our time when we're at home that, if we were in the office, we just wouldn't do, so why should it be any different if we work from home?

The answer? Attitude.

For this to work successfully you have to develop the right mentality. Ask any successful work at home mum or network marketer and they will tell you that they have their day planned down to the last minute. Time management is an artform that you will need to work at. You will soon find out whether you have the self-discipline to make it work. Time off in the afternoon means that you have to catch up either earlier or later in the day. Long telephone conversations with friends means that you have to catch up. Constant interruptions from your partner or children means that you have to catch up.

Don't forget too, that in the office there is usually a lot of activity and interraction with colleagues. Do you like your own company for hours and hours on end? Work at home can sometimes be lonely. Make sure that you allow for this.

Work from home is just what it says on the tin. It has many advantages, but carries with it the temptation to be lax. Trade-offs and sacrifices will have to be made. Do you have what it takes?


Utility Warehouse & Award Winning Customer Service

Sometimes it's appropriate to blow your own trumpet; paticularly when you've achieved something worth shouting about.

For many years our patience has been tested, sitting on the other end of a phone waiting to be put through to a phone company, energy supplier, bank, etc in an overseas call centre with long queues and often unhelpful or unknowledgeable advisors.

Well, Telecom Plus Utility Warehouse have been awarded Which? Best Buy status for their customer service from their UK call centre. Click on the French & Saunders image and listen to them tell you how 90% of all calls are answered within 15 seconds.

Do Telecom Plus customer services get it right every time? Of course not. It would be lovely to say that everything is perfect, but I've never yet come across a business that is, including my own. However, what is great is not having to waste at least 20 minutes (and once over an hour with BT) trying to get your message across and still not resolving the problem.


What is Residual Income?

We hear the term 'residual income' talked about a lot in network marketing, but it's a concept that confuses many people. If we have a look at the general term 'Income' it can be thought of as being divided into three main groups:

1. Earned Income - that which we would earn from our job, with a weekly or monthly salary. When you stop working, you stop earning.

2. Passive (or residual/recurring) income - money received on a regular basis with little effort required to maintain it.

3. Portfolio income - such as we might receive from a portfolio of stocks and shares.

Residual income can therefore come from a number of sources including rental from a property, royalties from publishing a book or even, some might argue, a pension. Many recording artists receive residual income in the form of royalties; Sir Paul McCartney might have left the Beatles many years ago, but he will still receive a residual income from the work he did whilst part of the band. In sum, it reflects an ongoing payment for work that was done some time ago. Harry Potter might be the name everyone is familiar with, but the recurring income from all the hours and hours of work that went into creating him will go to J.K. Rowling.

In the world of sales and network marketing, residual income is therefore the repeat regular income generated from the payment of a product or service, that must be renewed on a regular basis in order to continue receiving its benefits.

Psychologically, the idea of creating and receiving a residual income for life is a powerful motivator for many internet and network marketers; particularly if they don't already have excellent pension plans in place, or if they are looking to put all their energies into building up a successful network marketing business so that, after a few years, they can either quit their full time job, move to part-time, or even retire early with a monthly residual income to look forward to.

If you are an internet marketer and wish to generate a residual income, there are a number of ways to do this, but basically you would create a website and fill it with affiliate content as well as something that you have created yourself, such as an e-book, that you can sell. In theory, it could practicaly run on autopilot to generate your residual income.

If you are a home based network marketer, you would generate a residual income from selling your products or service to customers and, at the same time, encourage new distributors into your business. You will then create a residual income from the repeat sales to your customers, and also from the sales generated by your distributors.

Sounds easy? In theory it is, but in practice you need to make sure that you have a product that people want, and will continue to want despite changing trends. For example, would Sir Paul still be receiving royalties if no-one bought the Beatles music, or J.K. Rowling if no-one ever read a Harry Potter book or watched a film?

The simple answer is NO. Every product or service needs an audience. So if you have a great website it won't make you any residual income if no-one visits it, and you won't make any residual income in network marketing if you never offer your product to anyone, or its so obscure that there is only a small market for it.

The key to success is Marketing. One of the main reasons why people fail at network marketing, or only generate a tiny residual income, is that they give up too early. Network marketing is a game of longevity. Build your business from the ground up. Offer your products to as many people as possible (by whatever means suits you best). Bring new distributors into your business and TEACH them how to be successful; let them learn from your mistakes. But, most importantly of all, don't give up at the first hurdle. Some network marketers are quick off the starting blocks but run out of wind easily, and others pace themselves all the way round the track. Who hasn't heard the story of the tortoise and the hare?

Do these things, and you will generate for yourself a solid residual income that will allow you to set your own goals and achieve your own dreams.


Set Your Own Goals

Are you an 'if only' person?
If only I had more money I would be happier ...
If only I had a better job I would have more money ...
If only I didn't have to work ...
If only I could afford a new car ...
If only my boss would give me a promotion ...
If only I had enough to retire early ...
If only ... if only ... if only ...
If you are, then you're probably in the majority. People who long for a better life, more money, better job, but don't know how to set their own goals in order to achieve them.
Because if you don't set your own goals, then who is going to do it for you? It's no good wishing that health, wealth and happiness will simply fall in your lap if you're not prepared to do something about it.
You have to believe in yourself, and believe that you can make a difference to your life and the lives of those around you, and then you have to take action.
Would Nelson Mandela have become President of South Africa and seen the end of Apartheid if he had accepted the conditional release offered to him in prison, which would have meant renouncing his political ideals?
Would we have had Body Shop without the foresight of Dame Anita Roddick? Or the music of Billie Holiday? Or the Virgin empire founded by Sir Richard Branson, who suffered from dyslexia and left school at 16? Would Mohammed Ali have fought the 'fight of the century' or been awarded the Presidential Medal of Freedom if he had not fought for what he believed in, despite being stripped of his title and his licence to fight professionally?
And so the list goes on. These are people who were NOT born with silver spoons in their mouths. They ALL had to overcome personal issues, illness or hardships, yet they not only changed their own lives, but they changed the world.
There comes a time when we have to step off the shelf that we've been sitting on, choose our own path and set our own goals.
If not, then perhaps we should stop saying 'if only ...'

Network Marketing Versus Pyramid Schemes

One of the biggest fears of the prospective network marketer starting their first home based business is that it will be percieved as a Pyramid Scheme. This is entirely understandable, when we consider that Pyramid Schemes have been around for over a century.

Let's have a look at the two models:

Pyramid Schemes - Now illegal in most countries, A pyramid scheme is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, often without any product or service being delivered. Essentially one person, 'Mr. X' makes one payment only and in order to earn money, has to recruit others who will also make one payment each. Mr. X gets paid out of receipts from those new recruits, who then go on to recruit others. As each new recruit makes a payment, Mr. X gets a cut. He is thus promised exponential benefits as the "business" expands.

The flaw with pyramid schemes is that there is no end benefit. The money simply travels up the chain. Only the originator (sometimes called the "pharaoh") and a very few at the top levels of the pyramid make significant amounts of money. The amounts dwindle steeply down the pyramid slopes. Of course, the worst off are at the bottom of the pyramid: those who subscribed to the plan, but were not able to recruit any followers themselves.

One such scheme was the 'Women Empowering Women' plan. Thought to have been brought to Britain from the US by an Isle of Wight businesswoman, it invited female investors to hand over £3,000 into the pyramid kitty and then try to find 8 other recruits to join. If they succeeded, the woman at the top got a one-off payment of £24,000, but the scheme collapsed when the recruits dried up.

Network Marketing - This is another name for 'social networking' since it is the term used for marketing performed by an individual to create an independent network rather than a company network; the most common marketing tactic used by network marketers being 'word of mouth', or 'social networking'. Compensation plans within network marketing usually follow the MLM or multi-level marketing structure, and for this reason the two terms are often used interchangeably.

In the MLM model, independent distributors will receive commission for their own personal sales of the company's products or services, as well as for the sales of any other distributors they introduce to the company, creating an incentive to enrol distributors as well as sell products & services, thus creating a hierarchy of levels.

The nature of the commission and the levels of payment often means that the independent distributor will create a 'residual' or ongoing commission that will grow as the numbers of distributors and customers grows.

The key difference is that pyramid schemes are simply a transferrence of money with rarely a product to show for it; whereas network marketing (or mlm) involves a product or service. Who hasn't heard of Tupperware, Avon, Usborne books at home, MonaVie, Telecom Plus (Utility Warehouse), Herbalife, Amway, Goji Juice, Betterware, or literally hundreds of other schemes available to individuals looking for a way to start a home based business in network marketing?

Are all network marketing businesses successful? Can anyone guarantee massive profits and 'get rich quick'? Of course not. It is, after all, simply a business. One that you run yourself from home and, like all businesses, it can succeed or fail. But at least you are in control of your own success or failure. It's up to you how much effort you put in and that will, ultimately, reflect on how well you will do in your own business.


Objections: I don't like selling to people

This is a great objection, because it's frequently misconceived by people that in order to be a network marketer you must necessarily be a pushy doorstep salesman.

In fact, the truth is quite the opposite. Most great network maketers never need to stick their foot in the door (metaphorically); they generate business by 'offering' their products and services, whether it's to friends and family, work colleagues, talking to strangers and bringing it into conversation, or working the business online. Sincere network marketing businesses never promote spam and, these days, bullying marketing tactics rarely work. The public are much better prepared to say 'no' if they think they're being 'sold to'

So, in answer to this objection, we recommend that you say "That's great, because neither do I"

In truth, the fact that you're not 'selling' to your prospect is proof enough that it's not a selling business.

4 UK Network Marketing Opportunities

Network marketing offers an excellent way of generating income from a home based business. Either as a part-time or full-time income, with very few overheads, no complicated staffing issues and, best of all, you can choose your own hours to suit your lifestyle.
But choosing the right network marketing company for You can be a little hit and miss. It is important that you do your homework because, if you don't feel entirely comfortable with either the company, the product or the service, then you are unlikely to be able to offer them to your friends, family, neighbours and colleagues.

Here are just 4 of the better-known network marketing opportunities on offer for the home based entrepreneur.

1. Avon - Avon Cosmetics has its headquarters in the USA and was originally founded in the 1880's. Their products are marketed in over 100 countries, and are sold by over 5 million independent distributors. Marketed as 'the' company for women it seems to be marketed mostly by women; generally from brochures of womens (and some mens) cosmetics. Practically every household in Britain will have heard of this brand name, and it has recently been given extra exposure through tv advertising in the UK.

2. Telecom Plus - Operating under the brand name Utility Warehouse this British FTSE Top 250 company, was founded in 1996 and is headed by Charles Wigoder, who made a huge success as founder of Peoples Phone with a turnover of over £200m before selling to Vodafone in 1997. Named by the Financial Times as Company of the Year 2008 and with a string of Which? Best Buy and consumer awards, the company supplies over 300,000 customers with their gas, electricity, fixed telephony, mobile telephony and broadband. In addition, they offer an innovative 5% cashback card and all charges are on one bill. Already gathering momentum, this UK only company does not advertise on television, offers unlimited free training to its distrubutors and provides distributors with their own free utility warehouse website.

3. Betterware - A successful UK home shopping company, selling to customers in the UK & Ireland, mainland Europe, Channel Islands, Gibraltar, Malta, Cyprus & Central America. Known initially for its extensive homeware and housecare cleaning products, the range has grown over the years to include gifts, personal care and beauty as well as outdoor products. Works in a similar way to Avon, with distributors providing a brochure and taking orders. There is no television advertising and customers can order products either through their network of distributors, territory sales agents, by post, over the phone or online from the company.

4. Herbalife - Founded in 1980 by Los-Angeles based Mark Hughes (died 21.5.00 aged 44) it is one of the world's largest distributors of herbal wellness products in over 70 countries with more than 1.9 million distributors. Its headquarters are in Los Angeles. Like Telecom Plus and Betterware, there is no television advertising. A distributor earns profits by buying Herbalife products at wholesale and reselling them at retail.

Anyone can make a financial difference to their lives by becoming an independent distributor for a network marketing company, but few people realise that it will only happen with commitment and a genuine desire to succeed. Companies that offer overnight success are often scams but many, including the companies above, are legitimate work from home network marketing opportunities. Get it right at the outset, and be prepared to put in some time and effort, and you will reap the rewards, whether you only want to make enough money to pay the mortgage each month or whether you want to retire early with a residual income for life.